been thinking this for a while.. but its a funny old game, flyering. Back in the day before everyone had a computer in their homes, and certainly not fast internet access, and definitely not smart phones, flyers were one of the main ways of telling people about shows.
And now its often forgotten. But i swear flyers in hands are one of the best ways of telling people about shows. After my 5-a-side team’s third loss on the bounce, i went to the Lemuria gig last night. They were great. as always. Afterwards, I was flyering outside the underworld, and it was as disheartening as it has been for over a decade where you’re trying to tell people about shows they might be genuinely interested in, and people dont want to take a flyer. maybe they do know all about upcoming Lemuria, Mixtapes, Slingshot Dakota, Flatliners, Latterman, A Loss For Words gigs, and dont need the flyer, but like. we only got those flyers yesterday. there’s some shows on there that aren’t officially announced yet. It cant hurt to take one, and then throw it away if you wish… So many people reject the flyer, and then their mate grabs one, and they’re like “OMG that band’s playing, amazing amazing” etc.
However disheartening it is, the fact is that the ever declining percentage of people who do grab the flyer often do find out about some rad gigs. So it IS worth doing.
Same with when we were flyering outside Mystery Jets for the New Slang Cribs show. Cribs at New Slang is a big deal. If more people know about it, then a lot more people would come to that show.
Ultimately, we’re a small group of friends / company. We dont have huge marketing budgets. And i can hand on heart say that 95% of the shows we book are driven by the love of music and fun events in our home town.
Im not expecting people to do hard-core work for us flyering in the rain and missing the last train, while we sit back and rake in the money. its not that vibe, but we always need help spreading the word. So next time you’re going to a show if its not too much hassle, if you could take a bunch of flyers with you, even if its just to leave on the merch desk, it would be appreciated. not just by us, but by the bands who you’re in turn helping out, and the people at the shows who’ll have a more fun time in a busier environment.
And yes, the irony of posting this on the net is not lost on me
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